Extended Content: PTV xTerritory

For PTV xTerritory PTV offers a wide range of Point of Sales Data (PoS Data). Points of Sales are regulars in numerous location-based applications pertaining both to marketing, location planning and consumers.

xTerritory-Server-Icon_Puzzleteil-grau_64pPoS is a special form of POI (Point of interest). As part of many route planning and navigation systems, this feature refers to interesting facilities like fast food chains, grocery stores, retailers, hotels and the like.

PTV offers by now most recent PoS Data of about 500 companies with more then 290.000 PoS-Locations sort out in 15 Categories.  This high quality data set shows its benfits  in marketing, location based service, site planning and territory planning and gives indication about density, location and allocation of existing PoS in the demanded area. Optionally the PoS data contains x/y coordinate, communication data and for some entries opening times. This exceptional data set is available for Germany. The data set will be extended continuously.

Following categories are included:

PoS Category Companies Sites
DIY 26 + 5.800
Convenience Goods 46 + 7.900
Drugstore, Beauty Care, Cosmetics 18 + 7.400
Furniture 32 + 4.500
Electronics and Communication 23 + 14.400
Financial & Insurance Service 30 + 99.000
Food Service, Gastronomy 30 +6.700
Health Care 36 +10.200
Automobile 70 +31.500
Clothing 94 +38.700
Groceries 52 +27.300
Food Discounter 7 +12.400
Travel 10 +11.600
Recreation, Sport & Leisure 17 +3.700
Gas Stations 8 +6.200
Total 499 + 291.00

Further information is available here:

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About Martina Beck

Martina Beck has been working for PTV since 2000. As certified computer scientist she was originally responsible for providing customers with technical support and she later moved on to the Product Management division. Since 2011 she has been working for PTV as an online marketing manager in international marketing with an emphasis on social media (et al. Facebook, Twitter, Google+, YouTube). The PTV Developer Blog is the PTV Developer Components' lead channel. The posts on important topics and trends originate from close cooperation with developers, the product management and other experts.