Extended Content: PTV xTerritory

For PTV xTerritory PTV offers a wide range of Point of Sales Data (PoS Data). Points of Sales are regulars in numerous location-based applications pertaining both to marketing, location planning and consumers.

xTerritory-Server-Icon_Puzzleteil-grau_64pPoS is a special form of POI (Point of interest). As part of many route planning and navigation systems, this feature refers to interesting facilities like fast food chains, grocery stores, retailers, hotels and the like.

PTV offers by now most recent PoS Data of about 500 companies with more then 290.000 PoS-Locations sort out in 15 Categories.  This high quality data set shows its benfits  in marketing, location based service, site planning and territory planning and gives indication about density, location and allocation of existing PoS in the demanded area. Optionally the PoS data contains x/y coordinate, communication data and for some entries opening times. This exceptional data set is available for Germany. The data set will be extended continuously.

Following categories are included:

PoS Category Companies Sites
DIY 26 + 5.800
Convenience Goods 46 + 7.900
Drugstore, Beauty Care, Cosmetics 18 + 7.400
Furniture 32 + 4.500
Electronics and Communication 23 + 14.400
Financial & Insurance Service 30 + 99.000
Food Service, Gastronomy 30 +6.700
Health Care 36 +10.200
Automobile 70 +31.500
Clothing 94 +38.700
Groceries 52 +27.300
Food Discounter 7 +12.400
Travel 10 +11.600
Recreation, Sport & Leisure 17 +3.700
Gas Stations 8 +6.200
Total 499 + 291.00

Further information is available here:

Regional Boundaries

Improve Visibility, Improve Regional knowledge

data-and-content_01For a clear graphical display of a wide variety of geographical, political or economic relationships it is necessary to be able to identify and assign the course of administrative or postal  borders. Particularly for many marketing and display purposes the allocation of your enterprise or asset  data to various administrative or postal  areas is both suitable and necessary, for example when considering local variations in market risks and opportunities or the regional classification of your customer data.

Displaying Solely Boundaries:

  • Enhance visibility and upgrading the optical association with a specific area
  • Creating simple clusters
  • Viewing of mobile and fixed assets in a predefined postal or administrative region
  • Customer segmentation in call center applications
  • Simple verification of client input via postal boundaries
  • Enhancing of the visual allocation of assets

Displaying boundary in combination with additional attributes – added value through thematic mapping

  • Thematic maps for visualization of customer potential or competitor situation in a certain area (capability coloring different by intensity, better visibility via 3d Charts)
  • Quick allocation of logistic hot spots, potential areas, high competitor situations….
  • Viewing Clustering and analysis via Heat Maps
  • Viewing of Additional analysis with additional (own or 3rd party data/ Where are my clients, competitor situated / What is the potential in certain areas for my business)
  • Visualization of simple site planning
  • Displaying transport corridors (e.g., which administrative areas had been crossed)

Further information is available here: