About Martina Beck

Martina Beck has been working for PTV since 2000. As certified computer scientist she was originally responsible for providing customers with technical support and she later moved on to the Product Management division. Since 2011 she has been working for PTV as an online marketing manager in international marketing with an emphasis on social media (et al. Facebook, Twitter, Google+, YouTube). The PTV Developer Blog is the PTV Developer Components' lead channel. The posts on important topics and trends originate from close cooperation with developers, the product management and other experts.

ALC Forum 2015 “Delivering for Australia”

PTV Group is looking forward to participating in the ALC Forum 2015 on 10-12 March in Melbourne.

We recognise the significance of the Logistics industry to the Australian economy, and as a provider of logistics software solutions are pleased we can assist the industry to increase efficiency, reduce cost and improve customer service. The impact of these solutions is significant: an increase in Logistics total factor productivity of 1% could increase the GDP by $2 billion(1).


Joost Bekker, Business Development Director at PTV Asia Pacific

Joost Bekkerwill be participating in the ALC Forum. He is available to discuss the specific benefits logistic software solutions can deliver to your company and industry.

Please e-mail us on info.au@ptvgroup.com and we will contact you to arrange to meet during the ALC Forum.




(1)The Economic Significance of the Australian Logistics Industry (Australian Logistics Council – ACIL ALLEN Consulting 2014)

Extended Content: PTV xTerritory

For PTV xTerritory PTV offers a wide range of Point of Sales Data (PoS Data). Points of Sales are regulars in numerous location-based applications pertaining both to marketing, location planning and consumers.

xTerritory-Server-Icon_Puzzleteil-grau_64pPoS is a special form of POI (Point of interest). As part of many route planning and navigation systems, this feature refers to interesting facilities like fast food chains, grocery stores, retailers, hotels and the like.

PTV offers by now most recent PoS Data of about 500 companies with more then 290.000 PoS-Locations sort out in 15 Categories.  This high quality data set shows its benfits  in marketing, location based service, site planning and territory planning and gives indication about density, location and allocation of existing PoS in the demanded area. Optionally the PoS data contains x/y coordinate, communication data and for some entries opening times. This exceptional data set is available for Germany. The data set will be extended continuously.

Following categories are included:

PoS Category Companies Sites
DIY 26 + 5.800
Convenience Goods 46 + 7.900
Drugstore, Beauty Care, Cosmetics 18 + 7.400
Furniture 32 + 4.500
Electronics and Communication 23 + 14.400
Financial & Insurance Service 30 + 99.000
Food Service, Gastronomy 30 +6.700
Health Care 36 +10.200
Automobile 70 +31.500
Clothing 94 +38.700
Groceries 52 +27.300
Food Discounter 7 +12.400
Travel 10 +11.600
Recreation, Sport & Leisure 17 +3.700
Gas Stations 8 +6.200
Total 499 + 291.00

Further information is available here:

  • Discover the PTV Group’s comprehensive geodata offering
  • Applications: Find out how you can make a solution out of your PTV software

Regional Boundaries

Improve Visibility, Improve Regional knowledge

data-and-content_01For a clear graphical display of a wide variety of geographical, political or economic relationships it is necessary to be able to identify and assign the course of administrative or postal  borders. Particularly for many marketing and display purposes the allocation of your enterprise or asset  data to various administrative or postal  areas is both suitable and necessary, for example when considering local variations in market risks and opportunities or the regional classification of your customer data.

Displaying Solely Boundaries:

  • Enhance visibility and upgrading the optical association with a specific area
  • Creating simple clusters
  • Viewing of mobile and fixed assets in a predefined postal or administrative region
  • Customer segmentation in call center applications
  • Simple verification of client input via postal boundaries
  • Enhancing of the visual allocation of assets

Displaying boundary in combination with additional attributes – added value through thematic mapping

  • Thematic maps for visualization of customer potential or competitor situation in a certain area (capability coloring different by intensity, better visibility via 3d Charts)
  • Quick allocation of logistic hot spots, potential areas, high competitor situations….
  • Viewing Clustering and analysis via Heat Maps
  • Viewing of Additional analysis with additional (own or 3rd party data/ Where are my clients, competitor situated / What is the potential in certain areas for my business)
  • Visualization of simple site planning
  • Displaying transport corridors (e.g., which administrative areas had been crossed)

Further information is available here:

  • Discover the PTV Group’s comprehensive geodata offering
  • Applications: Find out how you can make a solution out of your PTV software

Extended Map Content

With additional layers which can be connected locally via client or MapControl, PTV DATA & Content offers you the chance to develop PTV xServer-based applications and modify them according to your requirements.

  • Perform asset management to see whether your vehicles are travelling in predefined areas
  • Use telematics applications and need precise information on current postcodes
  • Use geomarketing applications in SaaS

PTV offers you maps of the administrative and postal borders for Europe and a large number of other countries worldwide. For many countries, we can also provide you with market data which in turn gives you added value for planning locations and analysing potential. PTV collaborates with the leading suppliers in geomarketing to provide you with the most up-to-date and reliable data at all times.

For more information click one of the following links:

For any further questions please get in contact with us (contact form) or call your customer advisor.

New for Microsoft TechEd Europe: PTV xServer is Microsoft Azure Certified

PTV software components are available on the Microsoft Azure Marketplace.

Frank Felten, Vice President of Logistics Product Management & Software Development at PTV Group: “Our PTV xServers, Microsoft Azure Certified, have many advantages for our customers: you have the functionality of the PTV xServers and can run it simply and quickly without having to install it yourself and without individual operating costs.2014-10-29_PTV-xServer_MS-Azure_300dpi_01

Like in a car configurator, the PTV xServer package customer simply selects the Azure machine size (cores and RAM) and the required data centre location in the Azure Marketplace – and click! – soon afterwards the application is ready to be deployed. The per-hour calculation of performance as well as the billing process is simple and carried out directly by Microsoft. For us, the certification means that we are meeting the demand for cloud-based developer solutions that are also attractive for small and medium-sized companies but across a broader distribution channel, and we can therefore get more people interested worldwide.”

Applications and services like PTV xServer, which meet the requirements for Microsoft Azure Certified, are tested both by Microsoft and by the provider for their cloud capability.2014-10-29_PTV-xServer-North-America_MS-Azure_300dpi_01 “We are very excited that the PTV Group is part of the Microsoft Azure Certified program. With our technical certification, we are confident that the PTV xServer is a reliable solution, an important requirement for these customers when choosing a solution partner,” adds Vibhor Kapoor, Director of Product Marketing, Microsoft Azure.